Discussion on Improvement of Soft Power of Chinese Culture from the Perspective of Films and Television Program

Li Kang, Lan Huang

Abstract


In order to walk towards the world, China not only needs economy as the bond, but also requires culture as its bridge. As an important carrier to disseminate culture and carry forward value, film and television programs display the cultural value and artistic magic of the country. International dissemination of Chinese film and television programs is an important approach to improve the soft power of Chinese culture.


Keywords


Chinese culture, film and television program, soft power of culture

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DOI: https://doi.org/10.11634/216817831504356

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International Journal of Developing Societies

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